Keith Bates

Managing Director of Marketing Sciences and Head of Insight

With 30 years of market research experience, Keith is an acknowledged expert on packaging and design research and has played a key role in developing the Marketing Sciences' business and profile and helping to launch a range of branded services to an ever growing client base.  He took over as Managing Director in 2003 and remains personally involved in key client relationships whilst also driving the agency's growth in both the UK and internationally.  This included the successful integration of a specialist sensory research company to provide the complete evaluation service.

Prior to joining Marketing Sciences, Keith held a variety of positions at a number of leading London agencies where he gained experience of both qualitative and quantitative market research approaches across a broad range of sectors.

Keith is Head of Creston's Insight Division.