One GroupOptimising its capabilities

+ Overview and Vision
+ Overview and Vision
+ Our unique business
+ Our unique business
+ Our strategy
+ Our strategy
+ Philosophy of Synergy
+ Philosophy of Synergy
+ Creston client offering
+ Creston client offering
+ Market Overview
+ Market Overview
+ Creston History
+ Creston History
+ Creston Partners' Board
+ Creston Partners' Board

EMAIL
headoffice@creston.com

TELEPHONE
+44 (0)20 7930 9757

Creston client offering

We believe that in these changing times there are four emergent pillars which a diversified marketing services group should factor into its development of a market leading group offering. The impact of these four forces have been instrumental in shaping both our Group and our client offer:-

1. Customer-Led Demand
Today’s customers have more choices than ever before and more ways of exercising that choice.

But customers are also increasingly rewarding brands that have shown that they fully understand their preferences, have developed meaningful communication and product strategies and critically activated them in a compelling and relevant way.

We believe that the successful brands of the future will be those that base their brand and marketing strategies on their insights into customer preferences and behaviour. Only by taking a customer-led approach to marketing will they get the right offer to the right customers at the right time, and be rewarded with pricing power and brand loyalty.

At Creston, the reputation of our insight businesses – ICM Group, MSL, CML and MSTS – combine with the world-class data mining and analytical activities of TMW and TRA to form a powerful client proposition in this area.

2. Media Neutrality and Real Transparency
Responding to this customer or demand-led insight can be demanding for both clients and agencies. It can be difficult to know how to distil that insight into a central communication idea and a media channel strategy.

Because of this, clients will increasingly demand a “media neutral” approach. And since Creston is not tied to any media-buying company and is not over-reliant on TV advertising revenues, we are in the perfect position to offer clients real transparency of advice in these areas.

3. Best of Breed Activation and Delivery

Even the best-informed strategy can fail unless it is open to all media choices in its planning, and unless it can rely on world-class activation and delivery.

Client Offering

Creston’s diversified model is home to iconic agency brands covering the following disciplines within brand and channel strategy:

Public Relations
Direct Marketing
Advertising
Digital Marketing
CRM Solutions
Channel Marketing

4. Measurement and Optimisation – Meaningful Impact, ROI Metrics and KPIs
Clients have never been hungrier for metrics, which not only demonstrate marketing efficiency and return on marketing investment but also have boardroom credibility. To provide clients with a better understanding of the impact of their activities, Creston’s insight and marketing communications portfolio offers proprietary tools ranging from campaign performance to Brand Equity Measurement.

The sum is greater than the parts
While each pillar is important in its own right, it is only when the four are considered as a whole that the opportunity available to a marketing services group with a truly market-relevant “end-to-end” approach and a balanced portfolio become apparent. And the opportunities are even greater when the group is prepared to use its acquisitions strategy to create an entity with the size and shape that best suits the market.

We believe, both collectively and through our individual agency brands, that underpinning our Group offer around these four pillars will allow us to become the advisor of choice to leading brands and brand stewards.

We also believe Creston is uniquely placed to take advantage of these changing trends and is not weighed down by the “old-model baggage” of the large marketing services groups.

	One GroupOptimising its capabilities
	+ Overview and Vision + Overview and Vision + Our unique business + Our unique business + Our strategy + Our strategy + Philosophy of Synergy + Philosophy of Synergy + Creston client offering + Creston client offering + Market Overview + Market Overview + Creston History + Creston History + Creston Partners' Board + Creston Partners' Board EMAIL headoffice@creston.com TELEPHONE +44 (0)20 7930 9757	Creston client offering We believe that in these changing times there are four emergent pillars which a diversified marketing services group should factor into its development of a market leading group offering. The impact of these four forces have been instrumental in shaping both our Group and our client offer:- 1. Customer-Led Demand Today’s customers have more choices than ever before and more ways of exercising that choice. But customers are also increasingly rewarding brands that have shown that they fully understand their preferences, have developed meaningful communication and product strategies and critically activated them in a compelling and relevant way. We believe that the successful brands of the future will be those that base their brand and marketing strategies on their insights into customer preferences and behaviour. Only by taking a customer-led approach to marketing will they get the right offer to the right customers at the right time, and be rewarded with pricing power and brand loyalty. At Creston, the reputation of our insight businesses – ICM Group, MSL, CML and MSTS – combine with the world-class data mining and analytical activities of TMW and TRA to form a powerful client proposition in this area. 2. Media Neutrality and Real Transparency Responding to this customer or demand-led insight can be demanding for both clients and agencies. It can be difficult to know how to distil that insight into a central communication idea and a media channel strategy. Because of this, clients will increasingly demand a “media neutral” approach. And since Creston is not tied to any media-buying company and is not over-reliant on TV advertising revenues, we are in the perfect position to offer clients real transparency of advice in these areas. 3. Best of Breed Activation and Delivery Even the best-informed strategy can fail unless it is open to all media choices in its planning, and unless it can rely on world-class activation and delivery. Creston’s diversified model is home to iconic agency brands covering the following disciplines within brand and channel strategy: Public Relations Direct Marketing Advertising Digital Marketing CRM Solutions Channel Marketing 4. Measurement and Optimisation – Meaningful Impact, ROI Metrics and KPIs Clients have never been hungrier for metrics, which not only demonstrate marketing efficiency and return on marketing investment but also have boardroom credibility. To provide clients with a better understanding of the impact of their activities, Creston’s insight and marketing communications portfolio offers proprietary tools ranging from campaign performance to Brand Equity Measurement. The sum is greater than the parts While each pillar is important in its own right, it is only when the four are considered as a whole that the opportunity available to a marketing services group with a truly market-relevant “end-to-end” approach and a balanced portfolio become apparent. And the opportunities are even greater when the group is prepared to use its acquisitions strategy to create an entity with the size and shape that best suits the market. We believe, both collectively and through our individual agency brands, that underpinning our Group offer around these four pillars will allow us to become the advisor of choice to leading brands and brand stewards. We also believe Creston is uniquely placed to take advantage of these changing trends and is not weighed down by the “old-model baggage” of the large marketing services groups. \|\|\|\|