One GroupRealising Potential
/15694_chart_buttons.jpg)
Overview and vision
Creston was established in 2001 as an insight and communications marketing services group with a vision to provide clients with world class, market relevant, insight, strategy, creation and activation solutions in a rapidly evolving market.
In founding Creston, we asked a simple question - "if we were designing a marketing services group to enable clients to connect with the 21st century broadband enabled consumer" - what would it look like?
At Creston, from the start, we were unburdened by an over reliance on TV spot advertising and/or transactional media buying - both legacy dimensions of the larger trade groups and their "push" models.
We have always understood that several powerful, yet parallel, changes were impacting the way in which consumers were both exposed to and consuming media (in its broadest form). In short, we understood that we were moving to a place where brands needed to have "conversations with" rather than "shout at" individuals. We have therefore designed our Group around the vision of "ensuring more compelling and relevant consumer connections to deliver brand led growth in a changing world".
|
|
|
|
