Group companies Insight division
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CML Research
CML Research is a specialist qualitative market research agency, based in Central London. It was founded in 1988 by Jeremy Martin. He and Grant Litchfield, who joined from advertising in 2000, have grown CML to become one of the UK's leading qualitative research agencies.
The agency specialises in communication development, brand development and new product/concept development - working in the UK and internationally. Research covers a wide range of sectors, from food to mobile phones.
CML has a team of senior researchers, all at Director or Associate Director level. This experienced, senior staff allows CML to turn around projects quickly for clients, while still offering constructive, actionable solutions.
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CML works for an impressive stable of blue-chip clients and household names, with high level of repeat business. Core clients include COI, Sony Ericsson, Yell, Audi, Muller, British Gas, Toyota, HMRC and T Mobile.
They are also well respected in the advertising industry and are often recommended by advertising agencies to their clients.
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