Group companies
Insight division THE INSIGHT DIVISION COMPRISES CML RESEARCH, ICM GROUP, MSL AND MSTS. THE DIVISION UNDERTAKES SENSORY AND COMSUMER, QUALITATIVE, QUANTITATIVE AND ONLINE RESEARCH ON BEHALF OF CLIENTS.

Group companies Insight division

THE INSIGHT DIVISION COMPRISES CML RESEARCH, ICM GROUP, MSL AND MSTS. THE DIVISION UNDERTAKES SENSORY AND COMSUMER, QUALITATIVE, QUANTITATIVE AND ONLINE RESEARCH ON BEHALF OF CLIENTS.
 
In this section
ICM Reseach

ICM Research

The ICM Group consists of the following companies as outlined below, which provide a complete service offering to clients.

ICM Research designs, conducts and analyses research on consumer and corporate behaviour and opinion for private and public sector clients. ICM Research is divided into dedicated sector and product teams including Technology, Retail, Government and Social and Financial as well as product teams such as Opinion polling, Qualitative and Omnibus.

ICM Direct provides telephone research fieldwork, for ICM Group and for third party market research firms. After investment over the past four years, ICM Direct is now one of the UK’s leading providers of telephone research, with over 240 CATI stations in the UK; and

FWUK provides specialist face to face interviewing, for quantitative and qualitative research, with a national fieldforce of over 1,500 interviewers.

The ICM Group has a diverse range of national and international clients including Vodafone, Orange, Norwich Union, Dixon Store Group, BT, T-Mobile and O2.

ICM was also a founding member of newvista research - the pre-eminent on-line research panel that was brought to market in February 2007.
www.newvistaresearch.co.uk