Group companies Communications divison
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The Real Adventure
Marketing Communications Ltd (TRA)
The Real Adventure is a direct communications agency with a blue chip client base across FMCG, Consumer Healthcare, Financial Services and the Baby Market.
As the traditional model of top down marketing changes with increasing consumer empowerment and massive media fragmentation, The Real Adventure is harnessing the power of one-2-one communications to engage and build a dialogue between brands and consumers, both on and off-line.
FMCG: The agency is instrumental in the strategic planning and implementation of long term marketing plans across brands such as Walkers, Tropicana and Quaker.
Consumer Healthcare: As more and more pharmaceutical products are being marketed as brands and sold through supermarkets off the shelf, the agency is bringing its FMCG experience to the consumer healthcare environment for brands such as Benylin, Benadryl, Regaine and Anusol.
Financial Services: The agency has extensive experience in financial services working with Lloyds TSB (Black Horse) to increase customers' lifetime values through increasing share of consumers' total financial spend.
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Baby Market: The Real Adventure is the UK’s leading CRM agency in the baby market working with Cow & Gate, Milupa Aptamil and Calpol.
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