Read the latest musings on the business stories and issues that matter from Creston’s marketing professionals. Includes links to external websites. Creston is not responsible for the content of these Internet sites.
A while ago, I was asked to present at the ICCA conference on social media & how it relates to customer service. Of course, more & more these days social spaces such as twitter are increasingl...
Here’s an article in the GPSJ’s most recent edition about the challenges that the Government faces in attempting to change behaviour. A bottom up ‘local’ approach can help.
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It’s fair to say that we all value content shared by people that we know, over just any Tim, Dick or Harry. This principle idea has been the catalyst for a number of innovations from Google over...
Recently, I had the pleasure of blogging for the Guardian’s Social Enterprise Network. An opportunity to write down what’s constantly on my mind.
We know that we’re experiencing significant change – grassroots community a...
If you’re not already aware, for several years now ICANN (the organisation that controls domain names on the web) has had plans to allow organisations to register new top-level domains. (A top ...