Blogs
Read the latest musings on the business stories and issues that matter from Creston’s marketing professionals. Includes links to external websites. Creston is not responsible for the content of these Internet sites.
Markets are conversations…
…so declared the writers declared of The Cluetrain Manifesto back in 1999. It’s still enormously relevant and important, even though many of their predictions haven’t yet come to pass, and...
Chris posted on
17 Feb 2010
Want a free coffee? Get Foursquare
If you’re wandering along Oxford Street on a Friday feeling in need of a caffeine injection head on over to Debenhams, check in with Foursquare and collect your free coffee.Debenhams is one of t...
Matt posted on
09 Feb 2010
Social media is dangerous
Poor old @VodafoneUK have fallen victim to the dangers of social media - and boy have they done it in style(!!) On Friday afternoon, someone posted this homophobic remark on their @VodafoneUK twitter...
Matt posted on
08 Feb 2010
It’s not called a wheel, it’s a carousel…
We’ve always believed that marketing and advertising works best when it delivers an emotional connection between whatever is being ’sold’ and whoever is supposed to be doing the buyi...
Chris posted on
02 Feb 2010
Real (never mind Royal) Mail is Important
The UK has suffered national strikes in the last few weeks: harrassed men in suits emerging from protracted negotiations, oil-drum braziers burning outside locked gates, management and unions both lam...
Chris posted on
09 Nov 2009