Blogs
Read the latest musings on the business stories and issues that matter from Creston’s marketing professionals. Includes links to external websites. Creston is not responsible for the content of these Internet sites.
Real (never mind Royal) Mail is Important
The UK has suffered national strikes in the last few weeks: harrassed men in suits emerging from protracted negotiations, oil-drum braziers burning outside locked gates, management and unions both lam...
Chris posted on
09 Nov 2009
Social media delivers customer service
I’ve recently had two personal experiences of customer service delivered through Twitter - twice in one week.The detail is below, but in summary:I now expect brands to respond to me when I tweet...
Matt posted on
22 Sep 2009
Is Pull the new Push…?
(Inspired by a tweet from @socialmedia2day…)Marketing teams spend millions of pounds in manangement time and agency fees developing briefs, tone of voice guidelines, and executions for every sin...
Chris posted on
21 Sep 2009
It’s about people, stupid
The work environment has changed immeasurably during my career. In my first market research job as a graduate we created slides of results, and printed them out onto acetates, which then had to dry, b...
Chris posted on
21 Aug 2009
Taking customers for granted…?
Everything is going online, apparently: grocery shopping, newspapers, music, booking holidays. We use Facebook or MSN to talk to friends rather than telephoning, and I’m not sure when I last bou...
Chris posted on
28 Jul 2009