Investor relations
Proven Growth CRESTON IS A RAPIDLY GROWING PUBLICLY QUOTED INSIGHT AND COMMUNICATIONS MARKETING SERVICES COMPANY, COMMITTED TO DELIVERING EXCEPTIONAL RESULTS BOTH FOR CLIENTS AND INVESTORS

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CRESTON IS A RAPIDLY GROWING PUBLICLY QUOTED INSIGHT AND COMMUNICATIONS MARKETING SERVICES COMPANY, COMMITTED TO DELIVERING EXCEPTIONAL RESULTS BOTH FOR CLIENTS AND INVESTORS
 
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Investor contact

NAME
Don Elgie or Barrie Brien

EMAIL
headoffice@creston.com

TELEPHONE
+44 (0)20 7930 9757

FAX
+44 (0)20 7930 8727

Investor relations

Investor Relations

For investors, we offer a proven strategy of expansion through acquisition and organic growth – and an achievable vision to become one of the most successful international marketing services groups.

Since its establishment in 2001, Creston has delivered impressive shareholder value. Our vision is to expand in the UK and internationally – both organically and by acquisition – to create a high-value group delivering impressive earnings and exciting growth.

Investor - Investor Relations Overview

Organic growth is being driven through the aggressive growth targets of all our group companies and through synergy – client referral and the creation of joint products and cross-selling opportunities.

Our acquisition strategy is to build an international group with multiple, complementary specialisations, by acquiring high-quality, high-growth businesses with blue-chip client lists.

To date, Creston has acquired advertising and PR agencies and market research and marketing communications companies, including direct marketing, customer relationship marketing channel and digital marketing agencies.

Creston provides group companies with the infrastructure and resources required to maximise their full potential. Group companies benefit from synergies, client referral and the creation of joint products and cross-selling opportunities. Businesses joining the Creston group of companies benefit from improved infrastructure and resources needed to fulfil their potential and accelerate their growth.

Creston has a high-calibre Board and management team with extensive industry experience and proven track records in building and running successful businesses.

Acquisition criteria

The Group has established a series of benchmark criteria that it applies to all potential acquisitions.

  1. Growth companies: Creston buys established high quality businesses with proven growth histories and credible resilient business plans. We look for companies that have national and international clients without significant client concentration.
  2. Committed vendors: Creston will not consider companies whose vendors want an immediate exit, although it is sensitive to life stage. Instead, the Board prefers to harness the entrepreneurial skills of vendors and channel them into growing the Group.
  3. Creston equity: An important part of retaining vendor loyalty, Creston equity forms a meaningful part of the acquisition consideration because it helps to bind the ambitions of vendors and Creston together.

Acquisitions are structured:

  • with a consideration made up of a mixture of cash, loan notes and shares/convertibles
  • with an earn-out typically spread over three years

Key Facts

  • The Group currently has over 800 employees in several locations across the UK
  • Approximately 70% of our turnover comes from repeat business from existing clients
  • Approximately 20% of our turnover comes from international business
  • Approximately 16% of our incomes comes from digital and on-line business