Thought Leadership
30 Nov 2009
ICM's global teams have been tracking consumer perceptions of Swine Flu over the past few months asking whether they are personally concerned about Swine Flu and whether they think their government is prepared for a mass outbreak.With over 199 countries reporting lab confirmed cases of Swine Flu and over 6,000 global deaths, concern has risen slightly since July - a third now say they are personally concerned about Swine Flu.Whereas nearly half (49%) felt their countries were prepared in July, this has now fallen to two in five (42%) with less confidence that their countries are ready for Swine Flu.The results from the 19 countries' questions are available in the full report here.
Authored by ICM.