Things With Wings

MARKETING THAT TAKES OFF

Conversation: it's what the internet was made for. From the early days of usenet groups and forums, to the current explosion of social networking hubs, the web has gone full circle. It's also gone 'out of home' with the increasing affordability of always-on smart phones and data plans for the masses creating the first 'always-on' generation.

From status updates to micro blogging, it seems everyone is now 'publishing' to the web with increasing confidence and frequency (3 billion photos per month added to Facebook anyone?).

All of which simultaneously represents a huge opportunity and threat to brands. When it goes well, brands can cost effectively tap into the viral nature of online conversations and achieve huge 'bang for their buck'. When it goes badly, an errant comment from a junior employee can result in a global brand-bashing. It's little wonder that many companies are cautious of dipping their toe in the water.

From United Airlines to Nestle, there's an ever growing list of companies who've been 'punk'd' by social media. Those who emerge unscathed are those with a plan.

That's where Things With Wings comes in. We're packing over 13 years of digital conversation experience (since those usenet days!), and have built up huge expertise in online customer engagement strategies and campaigns. We work with clients to:

- Plan how / whether to engage in digital conversations
- Select / create the correct platforms for engagement
- Create & seed content to spark conversations
- Scale the conversations with the target audience
- Measure & monitor the impact across social media

See what we're doing at http://www.thingswithwings.co.uk or follow us @pluggyboy