Insight
This division brings together two of the best agencies in market research, ICM and Marketing Sciences, each with its own unique brand positioning and core research skills. The companies operate as distinct businesses but share expertise in terms of data collection, data processing, analytics and new product development to ensure all clients receive the very best service.
We ensure that our knowledge and experience acquired in each of our business units, whether at ICM or Marketing Sciences, are shared across the division for the benefit of clients.
The division has three companies devoted entirely to data collection and processing: ICM Direct, newvista research and FieldWork UK. Data for all surveys regardless of technique is processed by what is widely acknowledged to be one of the leading set of practitioners in the industry. Bureau services are also available.
- Brand Tracking and Development
- Business Placing / Competitor Analysis
- Category Definition and Segmentation
- Category Management System (Optimising Retail Display)
- Churn and Retention
- Communication / Design Evaluation
- Computer Assisted Design Improvement
- Cover Pages Evaluation (for Brochures, Catalogues, Publications)
- Customer Closeness
- Direct Mail and Promotional Marketing Evaluation Techniques
- Market Landscaping / Segmentation
- New Product Development Problem Solving
- Package Evaluation Services
- Panels
- Point-of-Purchase Decision Making Exploration
- PR Generation
- Predictive Analytics
- Price Testing
- Product Testing Services including Sensory
- Service / Process Evaluation
- U and A Studies
- Virtual Shopping and Design Evaluation System
Nick Sparrow - Chairman of ICM and Head of Insight
+44 (0)20 7845 8300
Keith Bates - MD of Marketing Sciences and Deputy Head of Insight
+44 (0)1962 842 211