ICM Research
CLEAR THINKING IN A COMPLEX WORLD
ICM delivers clear thinking in a complex world by bringing together skills and experience from a wide range of business and research disciplines. Our aim is to go beyond research and insight to help clients uncover and benefit from their opportunities. Being methodology neutral means that ICM continually constructs research solutions that best suit the questions our clients ask. We blend qualitative, quantitative and advanced analytics techniques, while embracing digital data collection and listening tools.
Our client base spans public and private sector organisations and includes leading businesses within the technology, financial services, media, retail and utility sectors. From across this spectrum, clients typically ask us questions about the nature of their customer base, the potency of their brands, the current shape of a marketplace or what their future needs might be.
Justin Sampson, Chairman
Andrew Wiseman, Director
James Turner, Director
Steve Ogborn, Director
Rupert Blackwell, Director
Jason Shaw, Director
British Polling Council, MRS
- Brand Tracking & Development
- Business Placing / Competitor Analysis
- Churn & Retention
- Communication / Design Evaluation
- Customer Closeness
- Market Landscaping / Segmentation
- New Product Development Problem Solving
- Package Testing
- Panels
- PR Generation
- Predictive Analytics
- Price Testing
- Service / Process Evaluation