http://www.creston.com/rss-feeds/blogs/ Creston blogs feed Twitter have finally launched the long awaited ‘Tweet Button’ for sharing articles on websites and counting how many times they have been shared. This button is apparently the most compreh http://blog.realadventure.co.uk/2010/08/the-official-tweet-button-has-arrived/ …so declared the writers declared of The Cluetrain Manifesto back in 1999. It’s still enormously relevant and important, even though many of their predictions haven’t yet come to pass, and http://blog.realadventure.co.uk/2010/02/markets-are-conversations/ If you’re wandering along Oxford Street on a Friday feeling in need of a caffeine injection head on over to Debenhams, check in with Foursquare and collect your free coffee.Debenhams is one of t http://blog.realadventure.co.uk/2010/02/want-a-free-coffee-get-foursquare/ Poor old @VodafoneUK have fallen victim to the dangers of social media - and boy have they done it in style(!!)  On Friday afternoon, someone posted this homophobic remark on their @VodafoneUK twitter http://blog.realadventure.co.uk/2010/02/social-media-is-dangerous/ We’ve always believed that marketing and advertising works best when it delivers an emotional connection between whatever is being ’sold’ and whoever is supposed to be doing the buyi http://blog.realadventure.co.uk/2010/02/its-not-called-a-wheel-its-a-carousel/ The UK has suffered national strikes in the last few weeks: harrassed men in suits emerging from protracted negotiations, oil-drum braziers burning outside locked gates, management and unions both lam http://blog.realadventure.co.uk/2009/11/real-never-mind-royal-mail-is-important/ I’ve recently had two personal experiences of customer service delivered through Twitter - twice in one week.The detail is below, but in summary:I now expect brands to respond to me when I tweet http://blog.realadventure.co.uk/2009/09/social-media-delivers-customer-service/ (Inspired by a tweet from @socialmedia2day…)Marketing teams spend millions of pounds in manangement time and agency fees developing briefs, tone of voice guidelines, and executions for every sin http://blog.realadventure.co.uk/2009/09/is-pull-the-new-push/ The work environment has changed immeasurably during my career. In my first market research job as a graduate we created slides of results, and printed them out onto acetates, which then had to dry, b http://blog.realadventure.co.uk/2009/08/its-about-people-stupid/ Everything is going online, apparently: grocery shopping, newspapers, music, booking holidays. We use Facebook or MSN to talk to friends rather than telephoning, and I’m not sure when I last bou http://blog.realadventure.co.uk/2009/07/taking-customers-for-granted/